Wilcuma is a team of epicures, aesthetes, and business stalwarts innovating the hospitality industry.

Our team reimagines familiar food and beverage experiences, inspiring tradition. We impart our diverse industry knowledge to help clients succeed, bringing the same forward-thinking approach behind our concepts and creations to their hospitality business needs. Embodying our industry’s namesake, Wilcuma exists to comfort and excite.

F&B Concepts

A distinguishing feature of each Wilcuma food and beverage concept is the efficacy in which genuinely satisfying dining experiences are made. Wilcuma’s culinary methods, discerning attention to detail, high-touch service standards, and appreciation for design summate modern hospitality at its best. No matter the concept or location, patrons of Wilcuma can expect thoughtful and exciting tasting experiences where guests come first.


Pasta Counter & Shop

Handmade pasta crafted for excellence. Seasonal flours, premium ingredients. See for yourself—an interconnected kitchen and eatery joins dining ambience with culinary energy to evoke the communal experience of making and tasting pasta. Beyond the counter, Faruno pasta is served at select restaurants and sold by choice retail vendors to be enjoyed even more directly, at home.

Belle Grove

Microbrewerey & Beer Hall

Experimental methods, eclectic taste. Beer that leaves nothing to waste. Discover beer brewed to perfection through bio engineering that brings communities together in a welcoming brewpub experience. Replete with an in-house selection of local and seasonal brews and thoughtful fare served in a communal tasting room. Select beers available canned.


A New Generation of Sports Bar

Serving coffee, beer, and quality bar food in a space made for the dynamic sports fan. A versatile sports-focused bar; at Stadion, patrons find a unique environment to relax, work or play while enjoying sporting events from around the world, aired day and night.


A Refreshing Cocktail Bar

Classic spirits and spirited conversations. Scarlett is a brighter cocktail lounge experience for those seeking bold libations in a gentle atmosphere.


Slightly Breaded and Fried

Fine sandwiches for the taking. Perfectly made in a personable shop.


Constantly on the lookout, Wilcuma invests in and partners with pioneering companies that offer something special to the hospitality landscape. We give them the resources within reach to help manifest radical success. More than an investor, we are part of their team.


Cliffton Dry is an effervescent refreshment made with fresh apples instead of grapes for a refined sparkling wine experience. Elevated sustainable farming methods create an organically-produced beverage that satiates today’s quality beverage seekers. Enjoy Cliffton Dry thus far in NY State, California, Florida and Nevada at select hotels, bars, restaurants, and vendors.

The 100 Mile

The 100 Mile is your guide to the creative heart of any city. Showcasing the best in local art, fashion, design, and taste, The 100 Mile is an innovative digital platform that leads to the world’s best creative small business.


Our Capabilities

Planning: Pre-opening budgets, construction and complete fit-out strategy and support

Dining: F&B menus, recipe costing & pricing, purchasing and inventory procedures

Resourcing: Selection of key team leaders and assistance hiring all staff

Training: All aspects of training prior to post opening

Evaluating: P&L tracking and forecasting to support financial objectives

Operations: Payroll; marketing; supplies; R&M

Guest experience: Methods for delivering consistently high service


Detailed financial analysis

Concept development
 and business planning

F&B menu engineering and implementation

Efficient service manual materials and training

Human Resources policies and methods

Third-party operator agreements

Special event coordination and execution

A few examples of clients we consult on how to achieve hospitality success:


A fast-growing boutique coffee roaster committed to excellence.

Le Café by Alain Ducasse

Premium coffee brand creating global cafe experience and beloved coffee product, sold retail and wholesale.

Proprietors LLC

An acclaimed bar company operating world-famous venues in New York City and Los Angeles.

Real Estate

Site Selection


Expansion Strategy

Market Analysis

Transaction Management

We understand the relationship between hospitality and commercial real estate, and the criticality of finding the perfect space. Clients look to us as a central hub for every property need.

With early access to property tours, insight into locations’ cultural value, and the skills to negotiate complex deals, our diverse experience helps us cater to every client’s unique tenant needs. As long-term operators, we know how to leverage the power of market data and human connections in the world of CRE. We close on locations with great potential for hospitality prosperity with mitigated risk.

Currently licensed in New York State, New Jersey and California. Partnering with brokers throughout the U.S. and abroad.


Nicolas Simon

“Super organized with standards of quality and service as his mantra, Nicolas is constantly improving and adjusting to achieve the intersection of awesomeness right here, right now!”  — Stuart

“Where endless passion and attention to detail meet; where unparalleled drive knows to wait for the right time to take action. All attempts to clone him have failed, so to date there is only one.” — Israel

“The Professional: devoted to consistency and excellence in every aspect. Thoughtful, refined and humble, he is the person you look up to. Simply, the best!” — Mucjon

“The perfect definition of a boss—high competence meeting power and ambition while remaining humble and deeply human.” — Greg


Stuart Arkin

“To any question you may have, Stuart is sure to have the most thoughtful and appropriate answer. He is the ultimate decider; the coach that all teams dream to have as a part of them.”  — Nicolas

“‘Let’s think about this from this perspective,’ let’s consider changing this to that, let’s go above and beyond due diligence.’ Every successful team needs a Stuart.”— Israel

“An original source of positive energy whose optimism is backed by Ninja-like precision and knowledge. He is always thinking of the bigger picture and always two steps ahead.” — Mucjon

“Stuart is a pure artist whose creativity make Wilcuma and his partners go higher.”  — Greg


Gregoire Briens

“Gregoire has this unique ability to take care of serious business matters in a very down-to- earth way with an always enjoyable approach; a true gift for his partners, really.” — Nicolas

“What I love about Greg is: you state your case, he listens, ponders, asks several pointed questions then bam, he makes a decision! A true decisionmaker and a genuine pleasure to work with.” — Stuart

“Humble and kind, Greg leads by suggestion. He knows how to support decisions without making them all himself. He is the quintessential modern leader.” — Israel

“A pleasant and humorous man whose wisdom is immediately felt.” — Mucjon


Mucjon Demiraj

“When I grow up I want to be as smart, mature, elegant, generous and kind as Mucjon. Oh, and have his fierce determination on skis!” — Nicolas

“A man with wisdom beyond his years, a global view bar none and loyal beyond compare.” — Stuart

“The natural born gentlemen, composed and honest, balanced and fair.” — Israel

“He is the wisest of all, with a very strong strong determination. The kind of guy you trust and would go to war with. — Greg



Wilcuma press coverage coming soon.

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+1 646 945 4967

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